By Gista Wasuk, a comedian and Actor, a Concerned Supporter of South Sudanese Creatives.
The entertainment landscape in South Sudan is evolving—but not always in the right direction. There is a growing trend that is not only frustrating but deeply demoralizing: the consistent preference for so-called international artists over our homegrown talent.
In recent months, South Sudan has seen a surge in events bringing in “international” performers—many of whom are virtually unknown even in their own countries. While we support cultural exchange and collaborations beyond borders, it is critical to ask: Are these acts genuinely adding value to our creative ecosystem?
Meanwhile, South Sudanese artists—those who work tirelessly to create, entertain, and inspire—are sidelined. Many of them, despite having stronger local followings and more cultural relevance, are overlooked or asked to perform for free. Others receive nothing more than transport refunds, while foreign performers are paid handsomely.
This is not just a budget issue; it’s a matter of dignity and equity. We cannot build a sustainable entertainment industry if we continue to invest in outsiders while neglecting our own. Worse still is when these foreign acts publicly admit, in interviews and press appearances, that they know nothing about South Sudan—our music, our culture, or our people.
It begs the question: Why are we flying in individuals who don’t even care to learn about the nation they’re performing in?
The Ministry of Youth and Sports, the Artist Union, and event organizers must reflect on this pattern. Our artists deserve more than applause—they deserve opportunity, respect, and fair compensation.
If we do not value our artists, how can we expect the rest of the world to? It’s time to end the neglect. It’s time to reinvest in South Sudanese talent. Our future depends on it.
